What a spectacular thread, though I'm a mix of very peeved that I'm too late to get in on the action but delighted for all of you FT'ers who got a piece of it while it was there.

I guess the cautionary tale here is that either someone who was a hapless web producer at BMI (or its agency) got the sack for this, or they already did and this was their parting gift to either BMI or the contractor. A large part of me hopes it's the latter.

Congrats to all that got the deal, but spare a thought for the person who lost their job over this - I know few of you would shed many tears in the knowledge that it's someone in the BMI marketing dept., but I suspect that isn't the case.