Oh my goodness, I just saw a commercial for Celebrity Cruises, and they actually DO have a partnership with Gwyneth Paltrow, and it's called, no joke, "GOOP at Sea." I'm dying.

https://www.celebritycruises.com/specialty-cruises/goop

The video promoting the cruises is enticingly titled "Experience Goop on board Celebrity Cruises:"


Westin clearly needs to get moving and set up their own partnership, maybe calling it "GOOP all over your hotel room"?