FlyerTalk Forums - View Single Post - Sharklets
Thread: Sharklets
View Single Post
Old Feb 25, 2022 | 7:22 am
  #12  
Maxwell Smart
All eyes on you!
20 Years on Site
 
Join Date: Dec 2004
Location: Under the Cone of Silence
Programs: UA Gold; AA Dirt; HH Diamond; National Emerald; CONTROL SecretAgent Platinum; KAOS EvilFlyer Gold
Posts: 1,679
Originally Posted by roberino
But wouldn't it be a bigger pull to say "new equipment" or "new cabin"? Seems like a bit of a Mason's handshake way of telling customers about a better product to just write "Sharklets".
The description that includes "sharklets" is probably just part of the text in whatever database has equipment information (and that database is used by many different systems), and I assume the reservation system also simply uses that same database. AA probably thinks it's not worth the effort (and money) to craft a new database with different descriptor words just for marketing purposes.
Maxwell Smart is offline