I'd say that description is pretty good. Perhaps Slavs and Balts (is that a word?) for those countries that are north of the Slavs would be more apt. Poland, Lithuania, Latvia, etc.

My wife said the other day "I'm going to Fresh Farms and Jewel". I asked why both. She pointed out that she couldn't buy things like paper towels and cleaning supplies at FF, which was the first time I realized that. I suspect there are a few of all those items, but maybe not much and not the brands we typically buy. I think what happens is I walk through the produce section and it's breath-taking, and then walk by the 49 types of cured and smoked fish with my eyes popping, through the cheeses which make me want to cry, and finally after looking at 307 types of sausages and deli meats, I'm exhausted and can't focus on the rest of the store. And all that at about 2/3 the price of lower quality items at Jewel or Mariano's. I wish I owned stock in FF, but alas am just a cheerleader.