Also we should sue BA as First is too nice, so people don't mind spongeing out for 7hours in First.
I suggest rip out First, Club World and WT+ and making LHR-New York a one class aircraft and make it so bad that every business traveller would fly Concorde again.
Perhaps a codeshare with Britannia, JMC, or any other dire charter operator.
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'There are only two emotions in a plane: boredom and terror'
Orson Welles (1915–1985)