Pretty hard for me to get excited about this. I mean, how much are you really putting on a debit card? I'd rather get 1% cashback with Discover debit vs 0.5 MR/$1.
I suppose if the following is true:
You have significant spend that can only be on real debit cards
AND
Visa gift cards can't be used as debit
AND
AMEX debit can be used (lots of debit is still specifically Visa/MC)
AND
It's under $5k/day
AND
AMEX won't shut you down for ploughing significant volume
It could be a good account.
Personally, I'll just wait until they over a SUB. The card looks cool.