FlyerTalk Forums - View Single Post - Misleading and Deceptive Redemption Price Quotes
Old Jan 31, 2022 | 10:35 am
  #48  
guv1976
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Originally Posted by corporate-wage-slave
My recollection was that the statement was added after the DOT ruling mentioned above. The format previously was slightly different but in essence there was a flight selection screen with "indicative" pricing and then a further screen which gave the precise quote. BA's argument with this case was that there was some local data processing issue specific to the case, which was fixed 6 days after the incident referred to in the complaint. However it still remains the case that the first quote shown should be accurate under the DOT's rules otherwise it may be deemed unfair and deceptive. I giess BA would say the second screen is in fact the first quote, and the message on the first screen indicates the need to pass to that second screen.
If I were BA, I would not be very sanguine about the likelihood that the "disclaimer" on the first screen would insulate it from a U.S. DOT enforcement proceeding. And if BA were to be found in violation of the DOT advertising rules again, I trust that the DOT would impose a fine appropriate for a repeat violation.
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