Originally Posted by uastarflyer
A nice card is part of a very cheap promo opportunity for the program - the goal being to get you to send more of your business to that program. A simple email or "print me!" webscreen may tell the prospective customer they don't really have interest in their business...
I am with you on this one. Its a fairly cheap way to give something to the customer. Granted, 50%+ of the cards are in a drawer somewher, but they often remind me of programs I am enrolled in. National Car Rental is a prime example for me. I had signed up for Emerald Aisle, but forgotten about it. I recently found the card and decided to give them a try.
Nothing like getting your new card when you hit a new Elite level!