Originally Posted by
SJOGuy
You ignore the posts by scrolling right by them and not opening them. None of us is paying to be a member of FT, so if sponsored posts help keep it that way, they don't bother me.

Thanks, that’s very helpful. I’ve been a member here 21 years and hadn’t realized you could scroll past posts!
Some of us contribute significant valuable content to FT, which FT then monetizes through ads. At FT’s request, I don’t block the ads. I used to actually pay for FT Premium for an ad-free experience, but AFAIK that’s no longer offered.
I think FT will lose value if it starts bombarding us with irrelevant content. Just my two cents.