Originally Posted by GradGirl
I am with the previous poster. These programs should never issue a card. You should get a membership number, which you can plug into your palm pilot or write in your organizer along with every other membership number. I have about fifty or sixty plastic cards in a messy pile in the drawer. It seems awfully presumptuous of these bazillion membership programs to think they are so important to you that you'd carry around their card everywhere; they're like a pitiful high-schooler with a crush.
A nice card is part of a very cheap promo opportunity for the program - the goal being to get you to send more of your business to that program. A simple email or "print me!" webscreen may tell the prospective customer they don't really have interest in their business...