Originally Posted by
eponymous_coward
The earn is easier on Hilton (with Aspire being a very easy way to turbocharge earn; I think Diamond + Aspire > Gold or Platinum + Brilliant on earning), the burn ratio is better on Marriott but I am not sure it beats the easier earn by itself. I think Marriott has a bigger spread of luxury properties so I could see someone using that as the determining factor. How badly the 2022/2023 variable pricing changes Bonvoy the point redemption values seem to be the unknown here.
I know everyone has their own values, but I generally put it somewhere around 3H=2M. Between the better credit card, easier to obtain status, and better/more often promos, I find HH points much easier to earn. No resort fees on awards stays is nice too. I like nice places, but don't stay anywhere that would be considered a true "luxury property", so that isn't a consideration for me, but I see how it could be important to others.