FlyerTalk Forums - View Single Post - Marriott adds record 86,000 gross rooms in 2021; adds 92,000 rooms to pipeline
Old Jan 20, 2022 | 9:59 am
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Adelphos
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Marriott adds record 86,000 gross rooms in 2021; adds 92,000 rooms to pipeline

A lot of discussion on the forum about the new CEO on the forum recently, with him being rated poorly by forum members

https://marriott.gcs-web.com/news-re...-progress-2021

Looks like customers (hotel owners) continue to seek out Marriott brands despite the uncertainty of the pandemic, Some tidbits:

Luxury
"Travelers crave leisure luxury travel experiences seeking iconic destinations and undiscovered locations. Marriott is poised to meet this demand with its unmatched portfolio of seven dynamic luxury brands across 476 hotels spanning 69 countries and territories. In 2021, Marriott International signed 40 luxury hotel deals, representing over 6,000 rooms, and grew its portfolio of luxury hotel rooms by 4.8 percent net, with notable additions in prime locations around the globe including Philadelphia (W Hotels), Nashville (W Hotels), Charlotte (JW Marriott), Bermuda (St. Regis), Paris (Bulgari), Rome (W Hotels), Maldives (The Ritz-Carlton), Budapest (The Luxury Collection) and Reykjavik (EDITION). The company continues to expand its luxury footprint and has by far the largest global pipeline of hotels in this important, high fee earning segment, with nearly 50,000 rooms. Marriott anticipates debuting more than 30 luxury hotels in 2022 in destinations from Mexico (The St. Regis Kanai Resort) and Portugal (W Algarve) to Australia (The Ritz-Carlton, Melbourne) and South Korea (JW Marriott Jeju Resort & Spa). Marriott's industry leading luxury portfolio adds to the power of Marriott Bonvoy, giving members a tremendous choice of experiences around the globe."

Leisure
"Leisure demand has led the travel recovery, a trend that is expected to continue into 2022, as travelers continue to embrace multi-purpose trips, mixing remote work and vacation time. Leisure transient global room nights were the first to recover to 2019 pre-pandemic levels in the second quarter of 2021. For some time prior to the COVID-19 pandemic, leisure travel had been growing at a faster pace than business travel, and according to the
World Travel & Tourism Council (WTTC), all signs point to a continuation of the trend. Marriott's industry leading resort network includes over 600 properties in beach, mountain and desert locations around the world that have seen incredibly high demand and have demonstrated impressive average daily rates."

Extended Stay
"
In 2021, extended stay accounted for 37 percent of the company's rooms signings in
U.S. and Canada. Marriott Bonvoy's extended stay brands – Element Hotels, Residence Inn by Marriott, and TownePlace Suites by Marriott – include more than 1,400 hotels, offering stays from a few nights to a few weeks. Notable expected openings in 2022 include Element City Center Doha, Residence Inn by Marriott The Hague City Center and TownePlace Suites Cape Canaveral Cocoa Beach."

Conversions
" Marriott added more than 18,000 conversion rooms in 2021, accounting for 21 percent of overall openings. In addition, conversions accounted for 27 percent of rooms signings in 2021. Interest in conversions into Marriott brands remains high, led by the company's robust portfolio of collection brands, including Autograph Collection Hotels, The Luxury Collection, and in particular the Tribute Portfolio, which has grown its footprint of open and pipeline hotels by nearly four times in the past five years. In addition, Delta Hotels by Marriott, the company's flexible full-service conversion brand represented 9 percent of signed conversion deals in 2021. Notable expected conversion additions in 2022 include the JW Marriott Hotel São Paulo in Brazil, The Brix, Autograph Collection in Trinidad and Tobago, The Serangoon House, Singapore, A Tribute Portfolio Hotel and a Delta Hotels by Marriott City Center Doha in Qatar."
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