Originally Posted by Repooc17

Instead doing the bare minimum (inflight services), if that, United should embrace and aspire to top players in the industry (and those in other industries as well); learn what they do well, and avoid pitfalls others have experienced - all business 101 stuff.

Just because [insert airline] doesn't fly on a certain route, it nevertheless is an opportunity. UA keeps wanting to be average or worse, have at it.