Originally Posted by IAN-UK

I've clearly started the year in a forgiving mood: I noted the "inspo" nonsense in the email, but wrote it off as a knowing, tongue in cheek reference to the vernacular of internet communication. Playful, if you like.

Maybe there's room for whimsy in ad-speak, but, on reflection, I reckon it's safer to stick to the corporate style sheet when communicating directly with customers.
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