Originally Posted by ajamieson
Air New Zealand's relaunched Airpoints programme is heading this way. Earning rates are not exactly matched to the purchase price of the ticket but the link between spending hard cash and earning rewards is made
Interesting development - sounds sensible.
As for Neil's "more favourable alternative" - it doesn't sound like it would improve the airline's revenue, which is presumably what loyalty schemes are all about !
If you took this policy one step further, then all the scuzzy blues (like me), who take a handful of cheap flights each year, but earn most of their points from their MBNA card should be kicked out, and it would become a "Frequent Business Class & High Spenders Flyers Club", like EI have done ???