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Old Dec 18, 2021 | 5:57 pm
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MSPeconomist
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Originally Posted by Kacee
Yeah the answer to this question is always "because they believe it will sell at the higher price." UA is in the business of maximizing revenue, after all.
Not revenue: UA should maximize profits or more precisely, market (shareholder) value. Sometimes this requires raising prices and sometimes it requires that prices be lowered.
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