Yes, I thought you'd all think it was mental too!
However, in their defence and to answer a couple of points raised above, this is for confirmed travel in F or any other cabin as long as a seat is available. So you could just tip up at the airport and fly in one of those excrutiatingly expensive, last minute, point-to-point F seats. Surely, it's also wrong to judge this by one's current travel patterns: an all-you-can-eat model is to use to the maximum, travelling at a whim and anytime you feel like it. That is pretty luxurious and I'd be using it at least weekly, I reckon.
So, doing a trip every week which might be £7,000 return, living for maybe 50 years after buying an AAirpass, you'd be getting £17,500,000 worth of travel at present value. Not too shabby if you used it to the full - but I guess the novelty would wear off pretty quickly, not least because of all the cabin air and food! We need an actaury to appraise the value proposition.