Excellent find, nicolas75. Frankly, what's shown in that pdf is bonkers. The difference between a Crowne Plaza and a JW Marriott is two categories on the development scale. Upscale (CP) --> Upper Upscale --> Luxury (JW)

If that's how IHG is marketing the Crowne Plaza brand to potential franchisors, they are flat-out lying. While I still contend that the development scale is fine as a tool developers, I will amend my response to Eastbay1K and say that IHG appears to be totally misrepresenting their brand as it applies to that scale.