I was just here this past weekend visiting family for Thanksgiving. My reservation also said to go to the counter but when I showed up there were signs saying to go straight to the aisles; I ended up picking a car and going straight to the exit booths and it was the regular check out process. The Executive aisle when I got there around noon on Thanksgiving was a selection of Hyundai Tuscons, Mitsubishi Outlanders, and one Kia Soul.