I think it's fair to say that for many, the open bar is the draw here. It's definitely not a lounge for escaping the crowds and chaos of the terminal, as it's often worse inside the lounge than out in the terminal. (And since the latter is generally my #1 priority, I'm often disappointed by this lounge.)

And with respect to view, given the lounge's interior mezzanine location, I don't believe it will ever offer tarmac views.