Originally Posted by
warakorn
Well, tough problem. However, why is it that hotels are (often) distribute cheaper rates via OTAs and consolidators?
Often? That's not true in my experience.
Every major hotel group requires rate parity. If a hotel is not providing the same rates with the same restrictions as OTAs via the official chain website, they are in violation of their franchise agreement.
Rate Parity Explained:
https://www.otainsight.com/what-is-hotel-rate-parity