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Thread: ITA and SkyTeam [now confirmed]
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Old Oct 16, 2021 | 10:30 am
  #11  
Goldorak
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Originally Posted by NickB
Well, if they bought the Alitalia brand for €90m, that must be because they intend to use it. It would be rather bizarre for them to buy the brand and not use it at all, at least transitionally. The branding of ITA is, in any event, visually very close to Alitalia.
Also to avoid someone else buying the brand at such a cheap price. I think Brussels will not like it if they use Alitalia name now. A few months of symbolic wait will be recommended
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