Originally Posted by
jem008
After all, the business model relies on convincing NEW members to pay the 10k initiation fee. Amex is confident that most current Cent holders will retain their accounts despite these changes - and have clearly stated that their current goal is to promote upgrades from gold —> plat, and plat —> cent. A certain rate of attrition is built into the plan - and frankly for every one that says “I’ve had it!” there’s probably a multiple of 10 spending insane amounts doing everything they can to procure [an] invite.
I think it's more the latter than the former - mass market the mystique (including giving enough to social influencers to prod this along) to induce legions of wannabes to put all their spend on the Plat. This thread is full of evidence that that strategy works.