Pray BA doesn't follow Air Canada's example with its "low cost" operation, rouge. That's where they take a bunch of mainline aircraft, shoehorn in more seats till you have an inhumane 29-inch pitch throughout, then staff them with new pilots and junior flight attendants who are paid half what their mainline peers earn, with no pension whatsoever. Cut onboard service to the bone, then have the audacity to charge consumers the identical fares that they formerly paid for mainline service.

Air Canada's rouge operation is "low cost" only for the airline. It is not low cost to the public.

To complete the package, sell this new service to the public and existing airline staff by initially claiming it will serve holiday routes only, then gradually extend it into overall operations, ultimately using it to replace mainline service on all but the most lucrative routes where current competition simply won't allow it.