Meh they did this a while back with another team, I forget who. It was so sporadically done it really wasn't a thing.
I get that Alaska is a major sponsor of the Krak House, but it would be nice if they did it for any of the teams in their hubs or focus cities. I would wear a San Diego Gulls jersey if I didn't already have 75k for group A and it meant I could board early.