Nick, my parents cannot be alone, they saw the marketing as a "one stop" theme, they certainly are not stupid and they cannot be alone in this situation. Bear in mind most people on here clock up fairly large amounts of travel time and get to know many little things that often airline staff dont even know about.
Anyway on a positive note for KLM FD, I have been contacted regarding this posting by what I understand is a pretty senior member of the FD team and he is looking to see what he can do to help, which shows KLM do read this and will sometimes do things that could be so small but mean so much to passengers that they might just have some life in them yet.
The first airline who gets to grips with this kind of thing and then shouts loudly will stand out from the rest by a mile. I understand this gentleman will be contacting my parents and I am sure they will at least feel they have been helped, even if they cant spend their miles.
Come on KLM do more of this and use it in your publicity to win back what you have lost. You never know I might even want to come back one day.