usually it is time to look into <alliance 2> after you were disappointed by <alliance 1>. then you get disappointed by <alliance 2> and look into <alliance 3> after that you turned around once and start again.

eat
sleep
fly
change alliance
repeat.


complain, complain, complain. that's the only way they will know customers were dissatisfied. if we do in large numbers, something may change. if you don't complain, they don't have any reason to change anything.