Originally Posted by
Antarius
And since they offer it as a single number, it is ridiculous to expect a consumer to deconstruct it.
Given that AA has offered 1 USD base fares (and other airlines have as well, including a 0.5 Euro one - see upthread), a consumer is expected to know that $0 is bad but $0.5 is good? Sorry, can't accept that.
One big thing is that in US Domestic markets there are no YQ/YR fees which is how many of the $1 and 0.50 EUR are sold.