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Thread: Why Edelweiss is needed as a separate brand?
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Old Aug 25, 2021 | 3:33 am
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59Impala
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Originally Posted by davidj1
The sentiment here is that it's cheaper and better for SWR to keep Edelweiss. So is it time to SWR to dismantle to move across 100% to Edelweiss and resume the same routes as SWR? Doesn't make sense.
correct, doesn't make sense. Different market, different target audience, stronger LX brand, etc.
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