Originally Posted by
13901
Indeed. BA has the chance of actually making a name for herself on the topic of food. Food is becoming increasingly important, these days, and not just about quality or the recipes. There's also the where it's grown, how it's grown, what's in it and so on. This is an area that's open for innovation, one of the very few ones available on the customer service/experience world for an airline... It also needn't cost too much. But that side of Brands & CE has the same people at the helm as it did some 10 years ago as far as I know.
And I have edited out the last bit of your post: indeed, not having a towering culinary heritage is actually an asset.
Stale and long overdue for a serious rethink but with massive potential, hey. I just don't think BA gets it at all, which is a shame as things like seats and systems are big unwieldy projects which take years and £££ to change, food is something BA could change in an agile way. If it truly wants to, that is.
Qantas long haul J food is very on-point and I bet their cost per pax is not that much more than BA. Short-haul J though (not transcon) has seriously slipped in my view and is not that much better than BA.