Originally Posted by
choosethedrew
Let's face it, no one in the airline really cares about food and hasn't for a long time, in at least 15 years I would say. Only a total reset of culture would see BA bringing its catering into the 21st century, there simply isn't the senior vision or even treating it as a priority to bring serious change.
Indeed. BA has the chance of actually making a name for herself on the topic of food. Food is becoming increasingly important, these days, and not just about quality or the recipes. There's also the where it's grown, how it's grown, what's in it and so on. This is an area that's open for innovation, one of the very few ones available on the customer service/experience world for an airline... It also needn't cost too much. But that side of Brands & CE has the same people at the helm as it did some 10 years ago as far as I know.
And I have edited out the last bit of your post: indeed, not having a towering culinary heritage is actually an asset.