So this brings in a bunch of warm-weather resort properties in Mexico and island stuff in the Americas, a lot in Spain, and a spattering of other stuff serving Europe in and around Europe. And most of these properties are generally filled up to a very large extent by charter flight tourists or other package deal tourists.
It will be interesting to see what happens with Hyatt’s program benefits and award pricing for its growing portfolio of warm-weather resort properties, but I’m betting that it won’t be great point pricing for most of these properties and wouldn’t be surprised if even status benefit restrictions come in place to some extent with at least some of these additions to the Hyattsphere.
Are the really taking over all Alua hotels & resorts? When I visit the Alua web site, I see 29 properties on the Balearics (Mallorca/Menorca/Ibiza) alone, including some properties not branded Alua but Linda Hotel, Oberoy Hotel, and so on.
I really question whether Hyatt can get this to work without selling off some properties. They are a relatively small chain by member and room count. (They are a big player if you go by revenue due to the heavy focus on the luxury and premium segments.) Furthermore, their customer base is heavily tilted towards North America. Maybe a chain with a stronger presence in Europe like Accor or IHG could swing this but Hyatt? Keep in mind Hyatt always tries to be the "premium" option within a class/hotel category. Some investment in those properties and raising room rates would be more typical of Hyatt than drawing the crowds through low, low prices.
At least pre-pandemic, prices Europeans pay for some of these all-inclusive properties during peak school break periods can be quite high for the value despite what can be considered questionable condition and service offerings.