Are the really taking over all Alua hotels & resorts? When I visit the Alua web site, I see 29 properties on the Balearics (Mallorca/Menorca/Ibiza) alone, including some properties not branded Alua but Linda Hotel, Oberoy Hotel, and so on.

I really question whether Hyatt can get this to work without selling off some properties. They are a relatively small chain by member and room count. (They are a big player if you go by revenue due to the heavy focus on the luxury and premium segments.) Furthermore, their customer base is heavily tilted towards North America. Maybe a chain with a stronger presence in Europe like Accor or IHG could swing this but Hyatt? Keep in mind Hyatt always tries to be the "premium" option within a class/hotel category. Some investment in those properties and raising room rates would be more typical of Hyatt than drawing the crowds through low, low prices.