Ed who owns Longbottom is a friend of mine and coincidentally works out of the same building as Head for Points.
They also do HMP Sauce (a brown sauce made by prisoners!) and Vin Du Can, which does what it says on the, erm, can.
They do have an impressive knack for branding, especially packaging design, although I am not a Bloody Mary / Virgin Mary fan so I can't really compare them. Ed will often pop over with a few cans on Vin Du Can on a Friday if he and we are both in. Last week they were offloading unsold 'airline stock' of Virgin Mary via their website for free - just pay postage - as it was heading out of date.