Originally Posted by
Adelphos
Marriott / Hilton claim 60% or more of people staying at their hotels provide a loyalty number, so it is a majority. The programs seem to suggest that points are the main motive and that “benefits” are less important
IME, Monday-Thursday that number is much higher than 60% where as on weekends it's considerably lower. The average guest just wants the points to spend with Amazon or to have enough for a free night or two when possible. Benefits are not something that the overwhelming bulk of the travelling public care about and/or are educated in.