IMO you just said loyalty to guests in a different way. You want my loyalty to use your website and to feed your customer the franchisee. That requires loyalty from me the guest to accomplish that.

I think your just talking around loyalty for guest. Do I believe we are the reason for these programs no, but our spend is needed to fund whatever the reason is. Ie could be your points or could be to keep up with the Jones. Ie Hilton or whomever.


I understand SPG struggled. I wonder why if Hyatt is asset heavy too. To my knowledge it doesn't franchisee out. Did IHG start that trend? I feel like Hilton and Marriott were asset heavy when there namesakes still owned the primarily. I guess the Marriott's still do?? I can't remember.