I've been an android fan for a long time , blackberry and windows phone prior. I disliked how they locked everything down, the stupid itunes needed to be used for everything and non standard charging cable.
I am testing out iphone (SE 2020 , $149) for the first time and its not bad, has its quirks. They recently (iOS 14) let you do some customization (limited widgets) and you still have to do work around for custom ringtone but its manageable. My entire family uses iphones and its just "easier" to facetime and share pictures on imessage. My 93 year old grandpa loves getting good quality video/pictures of my son.

imessage and facetime are very popular but only in the US. Its hard to convert someone like my grandpa to a new app to send pictures/video , especially since google keeps adding/dropping apps (still using hangouts) I'm waiting to see what the 13 brings vs the foldables with samsung/pixel before I trade in my android for it. Worst case, I'll just use ipad for facetime/imessage with the family.