Originally Posted by
Super Mario
While I admit I did not study this in its entirety, lines such as the one below clash with your "empirical data" that 30 somethings are no longer profitable customers spending money because of hoarding it for family woes.
Entertainment spending averaged $1,243 for the under-25 age group. Spending increased to $2,958 for the 35–44 age group, an amount not statistically different from the $3,070 spent by the 45–54 age group
In fact the article makes your whole position even more disingenuous. The under 25 age group made $27,914, while the 35-44 made $78,385. The 35-44 age group also has significantly higher spending across the board vs the younger group. Housing, non-housing, entertainment, food at home, food not at home, clothing, transportation.
Without making any commentary on the greater argument, note that the original point was "propensity to spend relative to income". Even using the numbers you provide, the entertainment spend
relative to income is higher for the under-25 age than the 35-44 group.