FlyerTalk Forums - View Single Post - USA personal Platinum annual fee increase to $695, July 2021.
Old Jul 17, 2021 | 7:55 am
  #750  
RedSun
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Join Date: Jan 2017
Location: EWR/PHL/BWI
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Originally Posted by TravelingZoomer
If a primary motivation to getting the plat is to feel special you’re doing it wrong
I feel like clipping coupons with my Platinum card "offers" and "benefits". $10 to to be used at certain store and vendor. Expire each month. And a bunch of nice shinny coupons....

Originally Posted by mia
Tempted is not the same as dictated. American Express was marketing products to cardholders decades before any of these features were added to the Platinum Card. In one year American Express spent more on postage for direct mail ads than the annual fee that I paid them. Advertising subsidizes the cost of countless consumer products. Removing the Saks, Uber, Clear and Equinox features would simply make the Platinum Card more expensive. Evaluating marketing claims and choosing only the goods and services you need is a core adult skill in a mass market economy.
I respectively disagree. Clipping AmEx coupon is not an skill that every adult should master..... If this were the AmEx Blue (cash) Everyday card, I somehow agree. But not on the $695 AmEx Platinum cards....

If "Removing the Saks, Uber, Clear and Equinox features would simply make the Platinum Card more expensive" is true, then would the new AF be cheaper since the old card without all the new "benefits" would be more expensive? Or say the other way around, "Adding (removing) the Saks, Uber, Clear and Equinox features would simply make the Platinum Card less (more) expensive"?

Last edited by RedSun; Jul 17, 2021 at 8:34 am
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