Originally Posted by
TravelingZoomer
The annual fee, adjusted for inflation, was about $650 in 1984, without a couponless model.
Good on you for getting a retention offer, but perhaps a premium credit card is simply not for you.
While you are correct, many probably aren't considering that adjusted for inflation, it's about the same amount of money. It's more than that.
When the card was introduced, it was about service, it was about prestige. It was about things that it was difficult to put a price on. Now that identity is lost. Are we targeting 75k+ spenders or someone who wants a $5 NYT credit? Those are not the same two people. A past price of anything is irrelevant if it doesn't make sense for you today.