FlyerTalk Forums - View Single Post - USA personal Platinum annual fee increase to $695, July 2021.
Old Jul 17, 2021 | 12:57 am
  #743  
Gig103
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Join Date: Nov 2013
Location: PHX, SEA
Programs: Alaska MVP, Avis Presidents Club
Posts: 4,507
Originally Posted by RedSun
​​​​​I often ask myself, why am I doing all this? What are the purposes of AmEx doing all this? Cardholder appreciation? Guess not....
If you're like me, I would assume it was for the lounge access or maybe international airline program, and the credits were a kind of rebate.

But if I travel 4 round trips a year domestically (I fly international J and get lounges with that), after the price hike and an AU card it's roughly $215/trip or $108/departure for lounge access if I don't want to be bothered with the piddly, annoying credits.

But I think what bugs me is how inflexible the entertainment one is, after the 2020 "no holds barred" version that would have benefitted members, but I guess "too well" for the earnings per share metric.
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