Originally Posted by
futuramadramallama
So why even offer a BSG to begin with? Probably to instill confidence in their potential customers, where they had calculated the increase in ticket sales would outweigh the volume of BSG claims.
That's the right question: Why does the bag guarantee exist? Has anyone ever chosen Alaska over another airline because of the BSG? That's just way, way down my list. But Alaska must think it matters because they announce it on every flight, sometimes multiple times.