Besides being obnoxious, the refusal to refund or credit extra comfort seat fees when the passenger wants to buy up to first is just plain dumb. I never went to business school, but I kinda thought that customers wanting to trade up to the much more expensive version of your product was generally considered a good thing. Apparently HA wants to hang on to $89 even if it costs them first-class ticket sales and permanently pisses off someone who's willing to pay for some now and might have been good for more in the future.