Originally Posted by jsloan

Perhaps you searched using "Break from Business" on one search and didn't on the other?

It's also possible that one machine in their fleet had stale inventory data. That shouldn't happen, and might have corrected itself during the purchase process, but it's more likely than the idea that your cookies influenced the results.


No, they never tried it because it's fundamentally impossible.

UA's inventory and fares are both published to third-party systems. There's nothing that they can do to make the published inventory differ depending upon one customer's cookies. Now, inventory does change all the time, and it's certainly possible that it changed while you were searching. But it would have changed for everybody, not just you.

Also, anytime this myth comes up, nobody every explains why prices supposedly always go up. It seems to me that there's just as good of a business case to drop the price by a few dollars to try to push someone who might be onto the fence into a purchase.