Originally Posted by
enox5
I think that FFPs will grow in popularity in coming 5 years. As airline struggle to fill seats, they will make them available via air miles bookings.
As the economy improves and demand picks up for flights, they won't need as many air miles bookings. At that point, we'll get back to "air miles devalations" and "program enhancements"
At that point, we will all come back to FT and complain that airlines don't value our loyalty!
There is an interesting
panel debate in this podcast on the topic of the value and loyalty of FFP's - both seen from the customers point of view but also from the airlines point of view.
They state that it will continue to be popular but the fact is that the customers must get use to that the value of miles/points will be lower and also the fatc that the redemption on award tickets will most likely get lowered or partly replaced to other things.