Like all businesses, we consumers frequent our preferences. Why buy a book at full retail when we know it’s discounted elsewhere. And as our favorite eateries raise costs, we can adjust yet will we switch that much if we love their food? Costco meat prices rose 10-15% since 2020; my beloved king crab legs rose from $27.99 to current $32.99 yet I had still reduced consumption of the crab legs per my spouse’s request. So as wages and prices rise, we consumers just adjust with our shopping / dining preferences.