Originally Posted by
AAdamE
It's all psychological - owners complain that their hotel is full of pesky elites and that their benefits hit their bottom line.
All the hotel owners must do is reflag to IHG and those pesky elite benefits are gone...
Yes there may well be complaints about how much it "costs". But there will surely be recognition somewhere that they also pick up a price and occupancy premium from guests who are choosing Hilton simply because of their status.