The group Accor will be the first global operator to enter Benidorm. The company has closed the management of the old Benilux Park hotel with the owner, the Maracaibo SA family group. Accor will completely remodel the establishment and will go from having three to four stars, as explained by sources familiar with the operation. The firm will open the hotel at the end of 2021 under the brand Mercure Hotel, and will become the eleventh establishment of this brand in Spain. Mercure has 875 hotels in 61 countries and Accor has 5,100 hotels in 110 countries. The price of the operation has not been disclosed and the contract is a franchise.