FlyerTalk Forums - View Single Post - British Airways' extensive blueprint to go upmarket again
Old May 17, 2021 | 7:48 am
  #65  
Cap'n Benj
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Originally Posted by Dave_C
It'll be interesting how they decide to position F going forwards. It's always been just improved J experience, rather than proper first class product along the lines of Air France or the Lufthansa Group.

It's not just the food or the wine that need to be improved; it's the whole end-to-end service that needs to be rethought.

Now that they've finally reduced both the seat count on board, and the number of F-equipped aircraft, if they wanted to there will now be few enough first class passengers to make service scalable and thus into a properly competitive product again. That would increase costs, and require actual investment. Let's see what happens.
Obv very much a YMMV thing but as someone who enjoys F for the better service and more space and would never, ever pay for F class, I really hope that any improvements do not impact reward availability on top of the massive capacity drop we’ve already seen.

Ive flown LX and LH F and while there is no doubt the food and bev was obv a step up, ultimately it makes very little difference to the inflight experience

Actually a bit of caviar would be nice!
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