" The two major U.S. airlines in bankruptcy have made tough choices about jobs and wages, while largely protecting the free tickets and other perks offered to their frequent fliers. At Delta -- which soon could become the third major carrier in Chapter 11 -- frequent fliers are being told their rewards program also will be honored.

Wage reductions and service changes are often a fact of life when a company reorganizes. Sometimes there are even job cuts. The airlines, however, realize that the one constituency they can't mess with are their most valuable customers, observers say" Yahoo

http://biz.yahoo.com/ap/041022/airli..._fliers_1.html

Air Canada now is the time to tell your frequent flyer constituency that you value you them.